Luxury Real Estate by Rick Colson
Rick Colson | Founder, Beachside Realty Group
Rick Colson is a California real estate broker and the founder of Beachside Realty Group, a boutique luxury brokerage specializing in the rebranding and sale of high-end coastal properties that failed to sell the first time.
In Southern California’s competitive luxury market—where timing, positioning, and buyer access determine outcomes—Colson has built a reputation for accomplishing what many agents cannot: successfully repositioning and selling properties that previously sat stagnant.
As the head of Beachside Realty Group, he focuses on identifying the right buyer profile, reshaping the narrative of a property, and creating demand through targeted, strategic outreach rather than passive exposure.
Colson founded the firm around a niche most brokerages overlook—luxury homes in the $3M to $10M range that did not sell on their initial listing. His approach centers on precise market positioning, direct access to qualified buyers, and the deliberate creation of competition to drive stronger results for sellers.
Rather than relying solely on the MLS or traditional platforms, Colson prioritizes proactive engagement—connecting with high-net-worth buyers, investors, and brokers who have both the intent and capacity to transact. This method is designed to surface real demand and maximize pricing through controlled competition.
Earlier in his career, Colson played a key role in initiating a $150 million real estate mandate involving a multi-unit opportunity near the Queen’s Palace. By leveraging relationships with family offices during the COVID era, he successfully connected both sides of the transaction—demonstrating his ability to align high-value opportunities with institutional-level capital.
https://rickcolson.net/rick-colson/f/rick-colson-with-mentors-gary-colson-jerry-west
His experience spans luxury residential listings, coastal investment opportunities, and advisory roles across California’s most sought-after markets, including Laguna Beach, Dana Point, Monarch Bay, Malibu, Santa Barbara, and La Quinta. Select properties have been featured in Dream Magazine.
Colson’s competitive mindset was shaped early in life, influenced by his father, Gary Colson, a Hall of Fame college basketball coach with over 500 wins, and family mentor Jerry West, one of the most iconic figures in basketball history. Their example instilled a philosophy grounded in preparation, discipline, and performance under pressure.
Today, Rick Colson continues to grow Beachside Realty Group as a strategic, results-driven brokerage—focused on property repositioning, targeted buyer identification, and delivering outcomes in complex, competitive markets.
Rick Colson Broker & Founder — Beachside Realty Group California Broker License DRE #01799125📞 949-322-4567 BeachsideRealtyGroup.com Instagram - https://www.instagram.com/beachsiderealtygroup/ Yelp - https://www.yelp.com/biz/beachside-realty-group-idyllwild
Real Estate Strategy
1. Win the Day — Relentlessly
Big outcomes are built in small, controlled wins. Stack disciplined days and momentum becomes inevitable.
2. Positioning Over Effort
In business—especially luxury real estate—success isn’t about doing more, it’s about placing the asset in front of the right audience with the right narrative.
3. Control the Narrative
If you don’t define the story, the market will. Rebrand, reframe, and relaunch with intention—never leave perception to chance.
4. Create Competition, Don’t Wait for It
The highest prices come from tension. Identify and activate buyers beyond the obvious channels, then bring them together to compete.
5. Precision > Volume
A few strategic moves executed well outperform scattered effort. Focus, clarity, and timing beat noise.
6. Faith + Execution
Trust God fully—then go to work. Belief fuels confidence, but results come from disciplined action.
7. Train the Mind Like an Athlete
Mental sharpness is a skill. Repetition, focus, and controlled pressure build the ability to perform when it counts.
8. Play Long-Term, Act Daily
Think in legacy. Act in today. Every decision either compounds forward—or doesn’t.
My Services
Colson (Rick Colson) operates at the intersection of strategy, competition, and execution.
A real estate broker and deal strategist behind Beachside Realty Group, he’s known for stepping into situations where others failed—specifically luxury homes that didn’t sell—and repositioning them to win. His approach is not volume-driven; it’s precision-driven. Identify the right buyer, control the narrative, and create competition.
His foundation was built early—playing under bright lights, influenced by high-level competitors, and mentored by figures like Gary Colson (Dad) and Jerry West. That environment shaped a mindset rooted in discipline, awareness, and consistency.
Beyond real estate, Colson is building a coaching platform focused on performance, clarity, and mental sharpness—training individuals to move from pressure to control, from reaction to execution.
Core identity:
- Competes when it matters
- Executes when others hesitate
- Builds systems that produce results
Operating principle:
Win the day. Repeat.
Rick Colson - Reviews
Jack In The Box Owner (12 California locations)
Jack In The Box Owner (12 California locations)
Jack In The Box Owner (12 California locations)
Monarch Bay | Terry Jones I have encountered many Real Estate brokers in my time, some good and some not so good, so hiring Rick to sell my home in Monarch Bay pushed the envelope further in so many ways, and all of them are good! His upbeat attitude is not forced, but a genuine reflection of his outlook on life, and his willingness to he
Monarch Bay | Terry Jones I have encountered many Real Estate brokers in my time, some good and some not so good, so hiring Rick to sell my home in Monarch Bay pushed the envelope further in so many ways, and all of them are good! His upbeat attitude is not forced, but a genuine reflection of his outlook on life, and his willingness to help me improve, clean & present the home in the best light, was over & above what I had expected. He had many ideas about the custom marketing of the property and employed an excellent photographer and even a drone for those eye-in-the-sky shots of my home. We had many open discussions on the pros & cons of various tactics, some of which were very intense, but through it all we maintained a great working relationship, which culminated in the sale of my home. Rick is passionate about his profession and has many fresh & interesting ideas on how to achieve set goals, so if you are looking for someone to represent you either selling or buying property, especially in the So County Coastal area, you would be hard-pressed to find someone better than Rick Colson, alias ‘Rick the Realtor’.
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Compass Real Estate
Jack In The Box Owner (12 California locations)
Jack In The Box Owner (12 California locations)
Jay Rubenstein I’ve known Rick for over 45 years and I find him to be a very trustworthy person to help people with all types of Real Estate needs. He is also patient, and kind and loves to work selling homes from Santa Barbara, Malibu, and Orange County.
Aubrey F. Laguna Beach, Ca Rick Rick Rick. Where do I even start? He's one of a
Jay Rubenstein I’ve known Rick for over 45 years and I find him to be a very trustworthy person to help people with all types of Real Estate needs. He is also patient, and kind and loves to work selling homes from Santa Barbara, Malibu, and Orange County.
Aubrey F. Laguna Beach, Ca Rick Rick Rick. Where do I even start? He's one of a kind. He was patient with us, listened to what we wanted, and found us everything he could! There was never any pressure from him. After working with him for just one day, he knew what I would love or dislike about a home within minutes of us walking into a showing, without me saying a word. He was quick yet thorough. If only there were more people like him around!!! We were also working with a cramped schedule, only being in town for two short days. He got us in to every single home we wanted to see AND it was a holiday weekend. We were also working on " toddler" time as we had our little boy with us while viewing homes. Rick was great. He included our child when he could tell he was getting bored, and he was a no BS guy yet very respectful. He didn't waste a minute of our time! Thank you Rick!!
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Lawyers Realty Group
Jack In The Box Owner (12 California locations)
Lawyers Realty Group
Derik N. Lewis, ESQ. "I’ve known Rick for over a decade, and, during that time, he has consistently demonstrated his skill and dedication as a Realtor. Rick takes the time to listen to his client's needs and concerns, and he goes above and beyond to ensure that they are satisfied with the outcome. Rick is simply a great person. Through s
Derik N. Lewis, ESQ. "I’ve known Rick for over a decade, and, during that time, he has consistently demonstrated his skill and dedication as a Realtor. Rick takes the time to listen to his client's needs and concerns, and he goes above and beyond to ensure that they are satisfied with the outcome. Rick is simply a great person. Through some of the most challenging times for the Southern California real estate market, Rick has remained steadfast in his efforts to help his clients achieve their goals. What sets Rick apart from other Realtors is his genuine care for his clients. He is kind, compassionate, and always willing to lend a helping hand.
Kris B.
Jack In The Box Owner (12 California locations)
Lawyers Realty Group
Rick is a one-of-a-kind Realtor. We have done many deals together over the years, and Rick Colson cares deeply for each of his clients and everything he does is for their benefit and best interest. I highly recommend the services of Rick Colson if you are looking to buy or sell Real Estate in Orange County!
S K.Tustin, CA Rick has a huge
Rick is a one-of-a-kind Realtor. We have done many deals together over the years, and Rick Colson cares deeply for each of his clients and everything he does is for their benefit and best interest. I highly recommend the services of Rick Colson if you are looking to buy or sell Real Estate in Orange County!
S K.Tustin, CA Rick has a huge heart for seniors and he seems to enjoy working with the elderly. He is very knowledgeable about the real estate market and has a great friendly personality! He also works with seniors on improving their memory and he is loves to help improve the quality of life for seniors that are home bound and looking for answers for socialization. We look forward to working with him to help seniors find solutions for Retirement Communities. Give him a call if you need to sell your house!!